Hasselblad’s H3D line of products achieve a new level of digital maturity and integration with the launch of the H3D-II, the fourth iteration of the camera system and one that can now justifiably lay claim to be the world’s finest digital SLR camera. Offering unsurpassed image quality delivered through an outstanding combination of hardware, software and lenses, the H3D-II is the clear leader in the high-end DSLR category, now a recognized segment of the photographic market. The H3D-II is available immediately worldwide through Hasselblad’s national subsidiaries and channel partners with a retail price of $21,995 for the H3D-39II, $17,995 for the H3D-31II, and $27,995 for the H3DII-50 the ultimate DSLR

Hasselblad H3D-II DSLR - 39 megapixel
A complete DSLR that is much more than the sum of its parts, the H3D II is peerless in terms of its combined image quality and flexibility. While retaining its full digital lens line and the choice of 22, 31 or 39 megapixel capture units using CCD image sensors up to 48×36 mm - the largest currently available and more than twice the size of even the largest 35mm camera sensors - the Hasselblad H3D II now has a large, bright 3” display, which affords both improved viewing of captured images and lower power consumption.

Hasselblad H3D II SLR - Menu
Reflecting the higher level of integration in the system, all the key functions of the camera are adjusted via digital menus, which can now be controlled via the thumbwheel controls on the handle of the Hasselblad H3D-II DSLR, making the operation of the camera easier and more efficient. A new separate button for direct control of ISO settings and white balance has also been added to the camera controls.
Hasselblad STAR Quality images
To optimize the digital image quality of a DSLR, Hasselblad has identified the following key system components: an excellent optical system, comprising the best lenses twinned with the largest possible sensor format; full integration to enable lens correction and Hasselblad’s own Ultra-Focus; and the best possible RAW converter. With all these components in place, the result is Hasselblad’s STAR Quality images, photographic flexibility and professional appearance.
Hasselblad H3D-2 - Hasselblad HC and HCD lenses
In the Hasselblad H3D-II, Hasselblad has addressed each of the system components above to provide an unprecedented level of image quality that outperforms any professional digital camera system on the market today, delivering outstanding pixel resolution, better colors, and improved detail rendering. When used with Hasselblad HC and HCD lenses, the camera system offers full digital lens correction through its Digital APO Correction III software, which, in addition to color aberration and distortion, can now correct for vignetting phenomena.

Hasselblad RAW Converter - HRC
Image noise in the Hasselblad H3D-II has been significantly reduced by improving the cooling of the sensor, achieved by attaching to the CCD a physical heatsink, which dissipates the heat generated to the entire camera body and considerably lowers the temperature of the system. As a component of Hasselblad’s revolutionary forthcoming image processing software, Phocus, the Hasselblad RAW Converter (HRC) also has an amazing anti-moiré capability which will eliminate moiré from any 3FR files, including even reprocessed images shot in 3FR on previous generations of Hasselblad cameras.

Hasselblad H3D-II - Global Image Locator
Demonstrating Hasselblad’s drive for continuous technical innovation, the Hasselblad H3D-II also features Hasselblad’s Global Image Locator (GIL), a unique integrated GPS product that automatically records the camera’s exact geographic co-ordinates at the precise moment of image capture. This data is integrated into the metadata of a specific image file and used together with the Hasselblad’s new imaging software, Phocus, to allow images to be located on a map or found in a computer file system using the GPS coordinates as a search term. All the image files shot or stored in a specific location can be easily identified and found. As a direct link to Google Earth has also been built into Hasselblad’s Phocus software, it is also possible to establish via the internet what image files were captured at any particular location. With Google’s functionality, the user can also view their GPS tagged images, “fly” between them and even into them.
Hasselblad H3D-II professional DSLR camera
Christian Poulsen, CEO of Hasselblad, comments: “With the introduction of the Hasselblad H3D-II, we believe that the world’s best high-end DSLR camera has just got better. By further raising the level of integration by improving the controls, functionality and sensor cooling, and adding a new and more intuitive user interface, and a bright, 3” display, we continue to address the needs of professional photographers and to reassure them that, by investing in Hasselblad, they’ve made the right choice. The Hasselblad H3D-II continues the evolution of the world’s most advanced DSLR camera system and, will set a new standard for digital photographic quality.”

Hasselblad
Hasselblad A/S has developed, manufactured and delivered the very best in high-end camera systems for over 50 years. A Scandinavian company, headquartered in Gothenburg and Copenhagen, the company employs more than 250 people, has subsidiaries in the USA, the UK, Germany and France and is represented worldwide by more than 90 distribution partners, through which it reaches every segment of the professional photographic market. Inspired by the vision of its senior management to create the world’s best high-end digital SLR cameras and to become the market leader in that sector , Hasselblad continues to pursue its founder’s philosophy of combining the most advanced technology available with a passion for photography to give professional photographers the best possible tools to capture the best possible images.

Hasselblad H3DII-50

Hasselblad has introduced three new products - the 50 megapixel H3DII-50, a new 35-90mm zoom lens and the HTS 1.5 Tilt/Shift adapter. The new H3DII-50 features Kodak’s 50 Mpixel 36×48mm sensor, which measures, twice the physical size of the largest 35mm DSLR sensors.

Hasselblad H3DII-50 Key Features

• Integrated 50 Mpix capture units with 3″ display
• Ultra-Focus: integral optimization of digital lens performance
• Hasselblad Natural Color Solution
• Integrated CCD cooling sink for lower noise
• Direct ISO/WB control
• Thumbwheel control of digital menus
• GPS accessory option
• Full Digital APO Correction for improved image sharpness and detail.